Best Coast’s astronomically quick rise to indie cred is proof that bands which get discovered over the Internet can surpass record sales of a band which has been around for 5 years or more. While this can be disheartening to a lot of musicians, it can also be inspiring; after all, many of our recent brightest acts have received their start via the World Wide Web.

When Best Coast’s founder Bethany Cosentino got sick of the East coast and headed back West to California, her little bedroom project all of a sudden exploded; who really knows which online zine started the craze, but Pitchfork picked up on the hint and got called the trendsetter in the end. From there, the rest is history- Best Coast went from a hazy, lo-fi, one-woman project to a polished, garage rock power trio.

What’s remarkable about this project comes in its simplicity. Every song touches on the concepts of love, empowerment, or just purely being lazy as you lie around on the beach. Cosentino has no cares or worries and she makes it known that the people who have screwed her over in the relationship realm are gonna regret it in the end. The ironic part comes in her inevitable sense of longing that she leaves behind on each track. No matter how much she wishes to move past her tribulations, shit hurts. After all, the stand-out lyric of album opener “Boyfriend” is “I wish I had a boyfriend.”

The band appeals on multiple levels: the melodies are sunny, Cosentino almost has a Jenny Lewis-like croon, and every song sounds like it has stewed in a 60s pop kettle with just a pinch more reverb. “The End” has a brilliant chorus which has Cosentino singing “Oohs” for 20 seconds at a time, but hell, it’s still powerful. She punches in with “You say that/we’re just friends/but I want this til the end,” and you can’t help but think what boy is on the other side of that line. “I Want To” slows everything down to a simple, repetitive guitar riff with an interspliced tambourine. Cosentino is an apt singer on the entire album, but this one really showcases it. Sometimes this type of sound can make vocals get lost in a gritty hole, but she makes sure her listener can hear her anthem, and she further makes certain the listener connects by offering up a discernible melody which we can come back to and easily remember.

Crazy For You is a much different album compared to the several critically acclaimed EPs Best Coast put out prior, all of which hit drastically varying styles. The full-length is refined to an extent that longer-time listeners might miss the darker style of the Make You Mine EP or hit single “When I’m With You,” but then we need to remember this is only album number one, and album number two will surely come quicker than we think based on how much material Cosentino has already pounded out. Bands like these are curious in their stringent level of output as well as their rapid mass appeal. It’s just another sign that indie bands are slowly beginning to get more credit in the mainstream world than we ever saw before.